The course methodology is designed to offer an interactive and practically oriented approach to media literacy. Our main goal is to combine the theoretical framework with active forms of learning - role-playing games, simulations and working with various digital tools. This methodology is based on proven scientific principles and research in the field of media theory and critical thinking, drawing inspiration from the works of Jürgen Habermas (with a focus on communicative rationality), Roland Barthes (semiotics and media analysis), W. James Potter (understanding media messages) and other authorities in this field. It is known that there are over 40 different definitions of media literacy, but the course focuses on the following key elements: Media literacy – participants will learn the basics of traditional and new media, acquiring skills for creating, distributing and analyzing content. Developing critical thinking and fact-checking skills – special emphasis will be placed on identifying disinformation, fake news and manipulative messages through role-playing games and simulations. Participation and inclusion through media – we stimulate active civic participation by encouraging the creation of content that contributes to the public debate. Empowering vulnerable groups through media – through practical tasks and case studies, strategies for using the media as a means of empowering marginalized communities will be examined. Creativity and empathy – through different forms of media creativity, skills for empathy and social engagement will be developed.

The course relies on active forms of learning to facilitate the acquisition of key skills and knowledge: Role-playing and simulations – participants will be placed in various real or hypothetical situations in which they will have to analyze media content, make decisions and defend their position. These activities encourage critical thinking, teamwork and problem solving. Working with different software – the course will include digital tools for content creation (videos, podcasts, infographics) and for fact-checking. Participants will learn to use platforms for information analysis and dissemination of media materials. Discussions and debates – moderated debates on key media issues will be held, which will develop skills for argumentation, defending a civic position and defending an opinion. Practical cases – working on real examples from the media will allow participants to apply what they have learned in specific situations. Creative projects – participants will work on individual and team projects, creating their own media products – articles, videos or campaigns for social change.

The training modules are organized thematically and include three distinct stages in the spirit of the process philosophy of education. The course is organized in blocks of 90-minute sessions (usually two or three per day), which include a presentation of the challenges, a brief theoretical framework, individual and group tasks to share experience and inspiration, presentations, discussions and feedback on what has been learned.

LEARNING OUTCOMES

After completing the course, participants will be able to:

• Use different media platforms confidently and responsibly.
• Recognize manipulative and misleading messages, as well as check facts.
• Create media content that is informative, ethical and socially relevant.
• Encourage the participation of different groups in the public debate through the media.
• ​​Apply a creative approach to solving social and media problems.

This methodology combines innovation and proven approaches to provide participants with both knowledge and skills to apply in real life.

LANGUAGE

The course can be conducted in English or/and Bulgarian language.

REGISTRATION

Please register here or contact a foundation representative. A minimum of 10 participants is required to run the course.

PROGRAM

The program can vary between one and seven days (See detailed option for our international partners below). The classes include an introductory online meeting and 7 days of face-to-face training (in Sofia, at the host organization/institution or elsewhere in Bulgaria or abroad), with two 90-minute sessions per day.

COURSE SCHEDULE

Day 0 – Arrival and Check-in

Participants arrive and check-in. Opening dinner and informal discussions. Evening for acquaintance: Icebreaker game

Day 1 – Getting to know each other and sharing experiences

Official opening of the course and presentation of the objectives. Introduction of the participants: Short personal stories and experiences with the media. Discussion: “How do we perceive the media today?” – Sharing challenges and case studies from different professional and personal perspectives. Exercise: “My media world” – participants describe their daily interaction with the media

Day 2 – Introduction to media literacy

“What is media literacy? Theoretical foundations and definitions”. Practical exercise: Working with fact-checking software. Discussion: “Manipulations and fake news – how to recognize them?”

Day 3 – Critical thinking and participation through the media

Discussion: “Critical thinking and media ethics”. Case study: “Analysis of contemporary media content” – team work.

Day 4 – Empowerment through Media

Discussion: “Empowering Vulnerable Groups through Media”. Workshop: “How to Create Socially Meaningful Content?” – Creative Writing and Video Production.

Day 5 – Social Change through Media

Discussion: “The Social Role of Media” – Participation and Inclusion. Group Simulation Games, Sharing Experiences and Good Practices.

Day 6 – Media Literacy in Action

Simulation Game: “Creating a Social Change Campaign”. Role Play: “Who Creates the News?” – Media Newsroom Simulation.

Day 7 - Conclusion

Feedback and Evaluation of the Training. Summary and Final Discussion. Course Closure and Certificate Presentation.

This program is flexible and can be adapted to the needs of the participants. The emphasis is on active participation, practical exercises and creating an engaging learning environment.